Sonia David
Dr. Vishwanath Karad MIT World Peace University, Pune
Pages:271-283
The phenomenon of binge-watching, defined as the continuous consumption of multiple
episodes of television series in one sitting, has evolved from a temporary pastime
during the COVID-19 pandemic to a sustained behavioural pattern and modern coping
mechanism. This scoping review examines the long-term implications of binge-watching
on psychological well-being, media consumption patterns, and social behaviours.
Utilising Zillman’s Mood Management Theory, the review explores how individuals use
media to regulate emotions, achieve desired emotional states, and manage stress.
The study employs a systematic search of literature from databases such as PubMed,
PsycINFO, and ERIC, focusing on empirical studies published between 2014 and 2024.
Thematic analysis reveals five major themes: Viewing Behavior and Experience,
Psychological Impact, Media Consumption Environment, Social and Cultural Factors,
and Binge-Related Health and Risk Behaviours. Findings indicate that binge-watching
serves as a prevalent coping strategy, providing temporary relief from negative emotions
and offering a sense of escapism. However, excessive media consumption is associated
with unhealthy rumination, emotional attachment to fictional narratives, and potential
health risks such as sedentary behaviour and sleep disturbances. The rise of online
streaming platforms has revolutionised media consumption, promoting continuous
engagement through personalised content recommendations. Social factors, including
peer recommendations and the desire for social belonging, significantly influence bingewatching behaviours. The review underscores the need for public health initiatives,
educational campaigns, and media literacy programs to promote responsible media
consumption and mitigate adverse effects on mental health and well-being. Policy
implications highlight the necessity for evidence-based guidelines and regulations
concerning media consumption practices. Further research is recommended to explore
the long-term effects of binge-watching on cognitive development, social relationships,
and overall quality of life. This review contributes to a broader understanding of how
modern media consumption patterns reflect and influence coping behaviours, situating
binge-watching within the larger context of digital media’s role in shaping contemporary
lifestyles and mental health.