Promotion versus Prevention: Understanding Manager’s Creativity through the Regulatory Focus Perspective

Kamalpreet Kaur Sohi and Diksha KapurPunjabi University, Patiala, Punjab Pages:37-41 The aim of the study was to investigate the effect of promotion and prevention regulatory focus on the creativity of managers. The tools that were used for assessing the same were- Torrance test of creative thinking (Torrance, 2008) and Regulatory focus questionnaire (Higgins, 2001). The …

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