Promotion versus Prevention: Understanding Manager’s Creativity through the Regulatory Focus Perspective

Kamalpreet Kaur Sohi and Diksha Kapur
Punjabi University, Patiala, Punjab


The aim of the study was to investigate the effect of promotion and prevention regulatory
focus on the creativity of managers. The tools that were used for assessing the
same were- Torrance test of creative thinking (Torrance, 2008) and Regulatory focus
questionnaire (Higgins, 2001). The sample consisted of 324 managers that were from
different organisations of Delhi/NCR. Regression analysis revealed that promotion
orientation has a positive significant contribution in creativity as compared to that of
prevention or orientation that contributed negatively in creativity. Implications of these
results have been discussed.

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